Here’s the answer: Focus on your passion and systematically write about what you love, online or via print media.
Now, that might sound obvious. After all, that’s the whole point of content marketing, isn’t it? But please do read on for the success formula.
There’s a very simple, but important point to understand in all this: People want to work with someone they like. When you write about what you love, in addition to highlighting your knowledge base and competency, you show your true self and display your personal beliefs and values. People can see almost immediately if you are the right person for their freelance project or job.
Writing and editing clients consistently find me through my personal development blog, Always Well Within, where I write about how to find true happiness and freedom. They tell me they like what they see on my personal development blog, and may even point to a particular article that drew their initial attention. They say we share a similar tone and way of approaching life. They may each connect with a different facet of my writing – my focus on inner exploration, emphasis on wellness, or care about the environment – but it’s a strong feeling of resonance that drives them to contact me instead of someone else.
This isn’t just my good fortune as you will see from these inspiring success stories.
Be Professional and Deliberate
In her article, How A Dream Blogging Job Found Me, Cynthia from Wine, Woman, Travel describes how, through blogging about her love for wine in a professional and deliberate way, one of the most important people in the Port trade knocked on her virtual door. She learned, in a webinar, that outbound marketing (sending out resumes) no longer works, but a well done blog can be like a magnet drawing the right clients or company directly to you. So she systematically put this idea to the test, and was stunned and delighted by the positive result.
The Magic of Personal Stories
Annabel Candy from the popular travel blog Get in the Hot Spot shares a similar story. Her experience, like mine, illustrates how writing about your passion can bring you clients in an entirely different field. Annabel says:
“I started blogging four years ago to learn blogging and social media so I could help my web design clients but I didn’t expect blogging to get me any new business. So I followed my passion and started a travel blog.
It took a while to grow but when it did take off I noticed that, even though I wasn’t blogging about business or online marketing, readers started getting in touch to ask if I could help them with web design or copywriting.”
Annabel underlines:
“What I realised was that these new clients didn’t care about my qualifications or work experience, they were more interested in my personal experiences. Some of my stories resonated with them and made them feel as if they’d met a kindred spirit.”
Annabel says that personal stories are the magic touch that create connection. But there’s a little more to it than just being yourself. Annabel shares her step-by-step success formula for attracting, converting, and retaining clients in her article 5 Best Blogging Practices for Freelancers and Consultants.
Why spend eons trying to figure out who your ideal client is. Write about what you love in a genuine and authentic way and your ideal clients will swarm to you.
Does your blog bring ideal clients your way? What’s your secret for attracting ideal clients?
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